12 May, 2015

Big Thinker's Vocabulary-Four Ways To Develop

Here are four ways to help you develop a big thinker's vocabulary.

1. Use big, positive, cheerful words and phrases to describe how you feel. When someone asks, "How de you feel today?" and you respond with an ''I'm tired (I have a headache, I wish it were Saturday, I don't feel so good)," you actually make yourself feel worse. Practice this: it's a very simple point, but it has tremendous power. Every time someone asks you, "How are you)" or "How are you feeling today?" respond with a 'Jus wonderful thanks, and you)" or say "Great" or "Fine." Say you feel wonderful at
every possible opportunity, and you will begin to feel wonderful- and bigger, too. Become known as a person who always feels ·great. It wins friends.


2. Use bright, cheerful, favorable words and phrases to describe other people. Make it a rule to have a big, positive word for all your friends and associates. When you and someone else are discussing an absent third party, be sure you compliment him with big words and phrases like "He's really a fine fellow;" "They tell me he's working out wonderfully well." Be extremely careful to avoid the petty cut-him-down language. Sooner or later third parties hear what's been said, and then such talk only cuts you down.



3. Use positive language to encourage others. Compliment people personally at every opportunity, Everyone you know craves praise. Have a special good word for your wife or husband every day. Notice and compliment the people who work with you. Praise, sincerely administered, is a success tool. Use it! Use it agaiu and again and again. Compliment people on their appearance, their work; their achievements,
their families.




4. Use positive words to outline plans to others. When people hear something like this: "Here is some good news. We face a genuine opportunity "their minds start to sparkle. But when they hear something like "Whether we like it or not, we've got a job to do," the mind movie is dull and boring, and they react accordingly. Promise victory and watch eyes light up. Promise victory and win support. Build castles, don't dig graves!

06 May, 2015

Your appearance talks to you and it talks to others

Rule: Remember, your appearance "talks." Be sure it says positive things about you. Never leave home without feeling certain you look like the 
Think the best image
kind of person you want to be. The most honest advertisement ever appearing in print is the "Dress Right. You Can't Afford Not To!" slogan sponsored by the American Institute of Men's and Boys' Wear. This slogan deserves to be framed in every office, restroom, bedroom, office, and schoolroom in America. In one ad a policeman speaks. He says: You can usually spot a wrong kid just by the way he looks. Sure it's unfair, but it's a fact: people today judge a youngster by appearance. And once they've tabbed a boy, it's tough to change their minds about him, their attitude toward him. Look at your boy. Look at him through his teacher's eyes, your neighbors' eyes. Could the way it looks, the clothes he wears, give them the wrong impressions Are you making sure he looks light, dresses right, everywhere he goes This advertisement, of course, refers primarily to children. But it can be applied to adults as well. In the sentence beginning with look, substitute the word yourself for /him, Your for his, superior's for teacher's, and associates' for neighbors', and reread the sentence. Look at yourself through your superior's eyes, your associates' eyes. It costs so little to be neat. Take the slogan literally. Interpret it to say: Dress right; it always pays. Remember: look important because it helps you to think important. Use clothing as a tool to Iifr your spirits, build confidence. An old psychology professor of mine used to give this advice to students on last-minute preparations formal examinations: "Dress up for this important exam. Get a new tie. Have your suit pressed. Shine your shoes. Look sharp because it will help you think sharp." The professor knew his psychology. Make no mistake about it. Your physical exterior affects your mental interior. How you look on the outside affects how you think and feel on the inside.

All boys, I'm told, go through the "hat stage." That is, they use hats to identify themselves with the person or character they want to be. I will always remember a hat incident with my own son, Davey. One day he was dead set on being the Lone Ranger, but he had no Lone Ranger hat. I tried to persuade him to substitute another. His protest was "But, Dad, I can't think like the Lone Ranger without a Lone Ranger hat." I gave in finally and bought him the hat he needed. Sure enough, donning the hat, he was the Lone Ranger. I often recall that incident because it says so much about the effect of appearance on thinking. Anyone who has ever served in the Army knows a soldier feels and thinks like a soldier when he is in uniform. A woman feels more like going to a party when she is dressed for a party. By the same token, an executive feels more like an executive when he is dressed like one. A salesman expressed it to me this way: "I can't feel prosperous-and I have to if I'm going to make big sales-unless I know I look that way."

Your appearance talks to you; but it also talks to others. It helps determine what others think of you. In theory, it's pleasant to hear that people should look at a man's intellect, not ,his clothes. But don't be misled. People do evaluate you on the basis of your appearance. Your appearance is the first basis for evaluation other people have. And first impressions last, out of all proportion to the time it takes to form them. In a supermarket one day I noticed one table of seedless grapes marked 15 cents a pound. On another table were what appeared to be identical grapes, this time packaged in polyethylene bags' and marked 2 pounds for 35 cents. I asked the young fellow at the weighing station, 'What's the difference between the grapes priced at 15 cents a pound and those priced at two pounds for 35 cents?" "The difference," he answered, "is polyethylene. We sell about twice as many of the grapes· in the polyethylene bags. They look better that way." Think about the grape example the next time you're selling yourself. Properly "packaged," you have a better chance to make the sale-and at a higher price. The point is: the better you are packaged, the more public acceptance you will receive. Tomorrow watch who is shown the most respect and courtesy in restaurants, on buses, in crowded lobbies, in stores, and at work. People look at another person, make a quick and often subconscious appraisal, and then treat him accordingly. We look at some people and respond with the "Hey, Mac" attitude. We look at others and respond with the "Yes, sir" feeling. Yes, a person's appearance definitely talks. The well-dressed person's appearance says positive things. It tells people, "Here is an important person: intelligent, prosperous, and dependable. This inan can be looked up to, admired, trusted. He respects himself, and I respect him." The shabby-looking fellow's appearance says negative things. It says, "Here is a person who isn't doing well. He's careless, inefficient,' unimportant. He's just an average person. He deserves no special consideration. He's used to being pushed around." When I stress "Respect your appearance" in training programs, almost always I am asked the question 'Tm sold. Appearance is important. But how do you expect me to afford the kind of clothing that really makes me feel right and that causes others to look up to mel" That question puzzles many people. It plagued me for a long time. But the answer is really a simple one: Pay twice as much and buy half as many. Commit this answer to memory. Then practice it. Apply it to hats, suits, shoes, socks, coats—everything you wear. Insofar as appearance is concerned, quality is far more important than quantity. When you practice this principle, you'll find that both your respect for yourself and the respect of others for you will zoom upward. And you'll find you're actually ahead money-wise when you pay twice as much and buy half as many because:

1. Your garments will last more than twice as long because they are more than twice as good, and as a rule they will show "quality" as long as they last.

2. What you buy will stay in style longer. Better clothing always does.

3. You'll get better advice. Merchants selling $200 suits are usually much more interested in helping you find the garment that is "just right" for you than are merchants selling $100 suits.


Remember: Your appearance talks to you and it talks to others. Make certain it says, "Here is a person who has self respect. He's important. Treat him that way." You owe it to others-but, more important, you owe it to yourself- to look your best. You are what you think you are. If your appearance makes you think you're inferior, you are inferior. If it makes you think small, you are small. Look your best and you will think and act your best.


Writer: DAVID J. CHWARTZ, PH.D.

02 May, 2015

Hope is a start. But hope needs action to win victories

When we face tough problems, We stay mired in the mud until we take action. Hope is a start. But hope needs action to win victories. Put the action ptinciple to work. Next time you experience big fear or little fear, steady yourself Then search for an answer to this question: What kind of action can I take to conquer my fear? Isolate your fear. Then take appropriate action.

Below are some examples of fear and some possible action cures. 


Fear face image

               TIPE OF FEAR



                ACTION


1. Embarrassment because of personal appearance.


Improve it. Go to a barbershop
or beauty salon. Shine your shoes. Get your clothes cleaned
and pressed. In general, practice better grooming. It doesn't
always take new clothes.

2. Fear of losing an important customer.
Work doubly hard to give better. service. Correct anything tha t may have caused customers to lose confidence in you.

3. Fear of failing an examination.


Convert worry time into study time.
4. Fear of dungs totally beyond
your control.
Tum your attention to helping to relieve the fear of others.
Pray.
5. Fear of being physically hurt by something you can't control, such as a tornado or an airplane out of control.
Switch your attention to some thing totally difterent. Go out into your yard and pull up weeds. Play with your children. Go to a movie.
6. Fear of what other people may think and say.
Make sure that what you plan to do is right. Then do it. No one ever does anything worthwhile for which he is not criticized.
7. Fear of making an investment or purchasing a home.
Analyze all factors. Then be decisive. Make a decision and
stick with it. Trust your own judgment.
8. Fear of people.

Put them in proper perspective. Remember, the other person is just another human being pretty much like yourself


     Use this two-step procedure to cure fear and win confidence:

1. Isolate your fear. Pin it down. Determine exactly what you are afraid of.

2. Then take action. There is some kind of action for any kind of fear.


Writer: DAVID J. CHWARTZ, PH.D.

29 April, 2015

Polite Press Breaking News and News Head lines for the day 30 April 15

Sex, Slavery, and Drugs in Bangladesh


Bangladesh is one of the few Muslim nations where prostitution is legal, and the country’s largest brothel is called Daulatdia, where more than 1,500 women and girls sell sex to thousands of men every day.



The European Union has asked Dhaka to investigate thoroughly the irregularities and acts of violence  Read More


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Megan Fox

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24 April, 2015

Self improvement by your thirty days planing

THIRTY-DAY IMPROVEMENT GUIDE
You can emprove yourself by your thirty days thinking and making planing. You can bleave and think:

Between now and I will
A. Break these habits: (suggestions)
1. Putting off things.
2. Negative language.
3. Watching TV more than 60 minutes per day.
4. Gossip.
Self improvement image

B. Acquire these habits: (suggestions)
1. A rigid morning examination of my appearance.
2. Plan each day's work the night before.
3. Compliment people at every possible opportunity.

C. Increase my value to my employer in these ways: (suggestions)
1. Do a better job of developing my subordinates.
2. Learn more about my company, what it does, and the customers it serves.
3. Make three specific suggestions to help my company become more efficient.

D. Increase my value to my home in these ways: (suggestions)
1. Show more appreciation for the little things my wife does that I've been taking for granted.
2. Once each week, do something special with my whole family.
3. Give one hour each day of my undivided attention to my family.

E. Sharpen my mind in these ways: (suggestions)
1. Invest two hours each week in reading professional magazines in my field.
2. Read one self-help book.
3. Make four new friends.
4. Spend 30 minutes daily in quiet, undisturbed thinking.

Next time you see a particularly well-poised, well-groomed, clear-thinking, effective person, remind yourself that he wasn't born that way. Lots of conscious effort, invested day by day, made the person what he is. Building new positive habits and destroying old negative habits is a day-by-day process. Create your first thirty-day improvement guide right nmv. Often, when I discuss setting goals, someone comments along these lines, "I see that working toward a purpose is important, but so often things happen that upset my plans." It's true that many factors outside your control do affect your destination. There may be serious illness or death in your family; the job you're gunning for may be dissolved, you may meet with an accident. So here is a point we must fix firmly in mind: prepare to take detours in stride. If you are driving down a road and you come to a "road closed" situation, you wouldn't camp there, nor would you go back home. The road closed simply means you can't go where you want to go on this road. You'd simply find another road to take you where you want to go. Observe what military leaders do. When they develop a master plan to take an objective, they also map out alternative plans. If something unforeseen happens that rules out plan A, they switch to plan B. You rest easy in an airplane even though the airport where you planned to land is closed in, because you know the fellow up there driving the plane has alternative landing fields and a reserve fuel supply. It's a rare person who has achieved high-level success who has not had to take detours many of them. When we. detour, we don't have to change our goals. We just travel a different route. You've probably heard many persons say something like "Oh, how I wish I had bought XX stock back in 19~. ]' d have a pile of money today." Normally, people think of investing in terms of stocks or bonds, real estate, or some other type of property, But the biggest and most rewarding kind of investment is self investment, purchasing things that build mental power and proficiency. . The progressive business knows that how strong it will be five years from now depends not on what it does five years in the future but rather on what it does, invests, this year. Profit comes from only one source: investment. There's a lesson for each of us. To profit, to get the extra reward above a "normal" income in the years ahead, we must invest in ourselves. We must invest to achieve our goals. Here are two sound self-investments that will pay handsome profits in the years ahead:


1. Invest in education. True education is the soundest investment you can make in yourself. But let's be sure we understand what education really is. Some folks measure education by the number of years spent in school or the number of diplomas, certificates, and degrees earned. But this quantitative approach to
education doesn't necessarily produce a successful person. Ralph J. Cordiner, chairman of General Electric, expressed the attitude of top business management toward education this way: "Two of our most outstanding presidents, Mr. Wilson and Mr. Coifm, never had an opportunity to attend college. Although some of our present officers have doctor's degrees, twelve out of forty one have'no college degrees. We are interested in competency, not diplomas." A diploma or degree may help you get a job, but it will not guarantee your progress on the job. "Business is interested in competency, not diplomas." To others, education means the quantity of information a person has stashed away in his brain. But the soak-up-facts method of education won't get you where you want to go. More and more we depend on books, files, and machines to warehouse information. If we can do only what a machine can do, we're in a real fIx. Real education, the kind worth investing in, is that which develops and cultivates your mind. How well educated a person is, is measured by how well his mind is developed-in brief, by how well he thinks. Anything that improves thinking ability is education. And you can obtain education in many ways. But the most efficient sources of education for most people are nearby colleges and universities. Education is their business. If you haven't been to college lately, you're in for some wonderful surprises. You'll be pleased at the wide course offerings available. You'll be even more pleased to discover who goes
to school after work. Not the phonies, but rather really promising persons, many of whom already hold very responsible positions.  In one evening class of twenty-five persons I conducted recently; there were an owner of a retail chain of twelve stores, two buyers 'for a national food chain, four graduate engineers, an Air Force colonel, and several others of similar status. Many people earn degrees in evening programs these days, but the degree, which in the final analysis is only a piece of paper, is not their primary motivation. They are going to school to build their minds, which is a sure way to invest in a better future. And make no mistake about this. Education is a real bargain. A moderate investment will keep you in school one night each week for a full year. Compute the cost as a percentage of your gross income and then ask yourself, "Isn't my future worth this small investment?" Why not make an investment decision right now? Call it School: Olle Night a Week for Lift. It will keep you progressive, young, alert. It will keep you abreast of your areas of interest. And it will surround you with other people who also are going places.


2. Invest ill idea starters. Education helps you mold your mind, stretch it, train it to meet new situations and solve problems. Idea starters serve a related purpose. They feed your mind, give you constructive material to think about. Where are the best sources of idea starters? There are many; but to get a steady supply of high-quality idea material, why not do this: resolve to purchase at least one stimulating book each month and subscribe to two magazines or journals that stress ideas. For only a minor sum and a minimum of time, you can be tuned in to some of the best thinkers available anywhere. At a luncheon one day I overheard one fellow say; "But it costs too much. I can't afford to take Tlte Wall Street ]ollf11al;"
 His companion, obviously a much more success-minded person, replied, '.'Well, I've found that I can't afford not to take it." Again, take your cue from the successful people. Invest in yourself.


LET'S TAKE ACTION

Now in a quick recap, put these success-building principles to work:

1. Get a clear fIx on where you want to go. Create an image of yourself ten years from now.

2. Write out your ten-year plan. Your life is too important to be left to chance. Put down on ·paper what you want to accomplish in your work, your home, and your social departments..

3. Surrender yourself to your desires. Set goals to get more energy. Set goals to get things done. Set goals and discover the real enjoyment of living.

4. Let your major goal be your automatic pilot. When you let your goal absorb you, you'll fmd yourself making the right decisions to reach your goal.

5. Achieve your goal one step at a time. Regard each task you pelf arm, regardless of how small it may seem, as a step toward your goal.

6. Build thirty-day goals. Day-by-day effort pays off.

Source book: Magic of Thinking by-DAVID J. CHWARTZ, PH.D.

18 April, 2015

Short profile of Tabith Awal (Tabith Mohammad Awal)

Tabith Mohammad Awal was born in Dhaka in 1979 on 20th  February. He is the son of prominent business man and political leader Mr. Abdul Awal Mintu. His mother's name is Nasrin Fatima Awal. He has two younger brother. Tabith passed the 'O' level and 
Tabith Awal photo
'A' level from American international school Dhaka. Tabith owned the BBA Degree from George Washington University America and got the Masters Degree in Information System Technology from the same university. Tabith Awal is now Deputy Chief Executive Officer (DCEO) of Bangladeshi business Group-Multimode Group. Tabith got married in 2010 and he has one son. Tabith is very capable Executive and the Multimode group acheived 100% increase of profit last three years after joining of Tabith as DCEO of the group. He holds the position Director of the noted business institution K and Q BD ltd which is the sister concern of Multimode Group.

Tabith Awal is well knowned as a foot baller having played in national level in Bangladesh. He is the vice president of Bangladesh football federation now a days.Read More

14 April, 2015

Some way to control anger

Angry model photo



Anger could be a little bit helpful in your life but anger is very dangerous for you to make your life beautiful. The relationship  between one to another could be bad for some bad thing and anger is the most of them. Your beloved people may go far away from you for your bad anger. So, the anger must be controlled and you should not be angry. It is possible to make thing better in cool situation.    

1. Try to make calm your heart. In a bad situation you can count one to ten from last digit it the normal way to make busy your brain.  

2. Don’t try to do any work sudden. Take time, even stop to talk to another and try to change the subject.      

3. When you are cool explain the reasons of anger to him and till the moment the opposition will be cool also and will be able to understand you.
      
4. There is a solution of your problem try to think in cool brain and you will get the way.

5. To make the counting for yourself is the element of your anger so, try to maintain check and balance.  
      
6. No need to have smoking in your bothering moment because the heart will be crazy more for that.

  7. Try to get any subject of fun. You can share something laughing to another. The moment will arise for you and your mind will get joy.    

     8. You can try meditation in your daily part of life for some time alone.

It is to say- Life is beautiful. A few reason will make you angry but there are a vast will make you happy.

Translated by: Sk. Boni Amin
Source: bangla.rupcare.com

09 April, 2015

Everybody to know the eight things before reach 30 years of age

Life is not so easy how much do you think is the view of many people before they reached to their age 30 Years. We have to face many problems if we can’t make our life as our own thinking. Many people can’t think when to be conscious about life. It is to think about the goal after we reach at the age 20. The eight question to be marked as the gateway in our life and we to find out the answer in our depth.


Young man thinking photo
1.  What do I want with the life? It is needed to know the answer that, What do you want to be and what do you want for you because if you don’t know you have more than a half of your life in darkness.

2.  What makes me happiest? Many people will ask you about your knowledge if you don’t know what things or what kind of element of the life makes you happy.

3.  Where do I want to stand up after 10 years from now? Although it is the truth that there is no guaranty for one second in our life but people used to make plan for future. This is the reality. If you can’t then you are too much behind of your life.

4.  What do I want from my life partner? If your parents insist you to get married even after 30 years of your age then you to think how partner do you want for your life. Is the shame for you if you don’t know as regards even it is laughing matter for others.

5.  Can I pass my whole life with my beloved?  If you have girl/boy friend and you are in a bothering moment even after 30 of the age it is the big question that how kind of depth of relation in you.

6.  How many friends are true in your friends circle? There are many friends in your life around. If you are at the near of thirty of your age you should have the ability to know the real friend and false friend in your life.

7.  Am I a good man? It is little bit difficult to know yourself but in your third eye you should consider about yourself. If you can’t discover even you are in 30 years of old then you to understand that you have some problem in your maturity.

8.  What is need for myself? Do you know what do you need in your life even you are going to cross the 30 years. If you don’t know you should try to know thyself because you want a good life partner or any other thing as a principal need of your heart satisfactions. This point should understand before you reach at your age 30 years.


                                                            Happy thinking begets happy life

Transilated: Sk. Boni Amin
 Source: bangla.rupcare.com

Leader thinks like Leader

REMIND YOURSELF ONCE AGAIN that you are not pulled to high levels of success. Rather, you are lifted there by those working beside and below you. 


Leadership photo
Achieving high-level success requires the support and the cooperation of others. And gaining this support and cooperation of others requires leadership ability. Success and the ability to lead others-that is, getting them to do things they wouldn't do if they were not led-go hand in hand. The success-producing principles explained in the previous chapters are valuable equipment in helping you develop your leadership capacity. At this point we want to master four special leadership rules or principles that can cause· others ro do things for us in the executive suite, in business, in social clubs, in the home, anywhere we fmd people.

These four leadership rules or principles are:
1. Trade minds with the people you want to influence.
2. Think: What is the human way to handle this?
3. Think progress, believe in progress, push for progress.
4. Take time out to confer with yourself and develop your supreme thinking power. Practicing these rules produces results. Putting them to use in everyday situations takes the mystery out of that gold-plated word, leadership:

LEADERSHIP RULE NUMBER 1: TRADE MINDS
WITH THE PEOPLE YOU WANT TO INFLUENCE.

Trading minds with the people you want to influence is a magic way to get others-friends, associates. customers, employees-to act the way you want them to act. Study these two case histories and see why.
Ted B. worked as a television copywriter and director for a large advertising agency. When the agency obtained a new account, a children's shoe manufacturer, Ted was assigned responsibility for developing several TV commercials. A month or so after the campaign had been launched, it became clear that the advertising was doing little or nothing to increase "product movement" in retail outlets. Attention was focused on the TV commercials, because in most cities only television advertising was used. Through research of television viewers, they found that about 4 percent of the people thought it was simply a great commercial, "one of the best," these 4 percent said. The remaining 96 percent were either indifferent to the commercials or. in plain language, thought they "smelled." Hundreds of comments like these were volunteered: "It's wacky. The rhythm sounds like a New Orleans band at 3 A.M." "My kids like to watch most TV commercials, but when that shoe thing comes on they go to the bathroom or refrigerator." "I think it's too uppity up."  "Seems to me someone's trying to be too clever." Something especially interesting turned up when all the interviews were pnt together and analyzed. The 4 percent who liked the commercial were people pretty much like Ted in terms of income, education, sophistication, and interests. The remaining 96 percent were definitely in a different socioeconomic class. Ted's commercials, which cost a lot of money, flopped because Ted thought only of his own interests. He had prepared the commercials thinking of the way he buys shoes, not the way the great majority buys shoes. He developed commercials that pleased him personally, not commercials that pleased the great bulk of the people. The results would have been much different had Ted projected himself into the minds of the masses of ordinary people and asked himself two questions: "If I were a parent, what kind of a commercial would make me want to buy those shoes?" "If I were a child, what kind of a commercial would make me go tell my Morn or Dad that I want those shoes?"


Why fail in retailing
Joan is an intelligent, well-educated, attractive girl of twenty four. Fresh from college, Joan got a job as an assistant buyer in ready-to-wear goods at a low-to-medium-priced department store. She came


Leadership photo

highly recommended. "Joan has ambition and enthusiasm," one letter said. "She is certain to succeed
in a big way." But Joan did not succeed in a "big way." Joan lasted only eight months and then quit retailing for other work. I knew her buyer well, and one day I asked him what happened. 'Joan is a fine girl, and she has many qualities," he said. "But she had one major limitation." "What was that?" I asked. "Well, Joan was forever buying merchandise that she liked but most of our customers didn't. She selected styles, colors, materials, and prices she liked without putting herself in the shoes of the people who shop here. When I'd suggest to her that maybe a certain line wasn't right for us, she'd say, 'Oh, they'll
love this. I do. I think this will move fast.' 'Joan had been brought up in a well-to-do home. She had been educated to want quality. Price was not important to her. Joan just couldn't see clothing through the eyes of low-to-middle income people. So the merchandise she bought just wasn't suitable." The point is this: To get others to d~ .what you want them to do, you must see things through their eyes. When you trade minds, the secret of how to influence other people effectively shows up. A very successful salesman friend told me he spends a lot of time anticipating how prospects will react to his presentation before he gives it. Trading minds with the audience helps the speaker design a more interesting, harder-hitting talk. Trading minds with employees helps the supervisor provide more effective, better received instructions. A young credit executive explained to me how this technique worked for him. "When I was brought into 'this store [a medium-sized clothing store J as assistant credit manager, I was assigned the job of handling all collection correspondence. The collection letters the store had been using greatly disappointed me. They were strong, insulting, and threatening. I read them and thought, 'Brother, I'd be mad as hell if somebody sent me letters like these. I never would pay.' So I just got to work and started writing the kind of letter that would move me to pay an overdue bill if I received it. It worked. By putting myself in the shoes of the overdue customer, so to. speak, collections climbed to a record high." Numerous political candidates lose elections because they fail to look at themselves through the minds of the typical voters. One political candidate for a national office, apparently fully as qualified as his opponent, lost by a tremendous margin for one single reason. He used a vocabulary that only a small percentage of the voters could understand. His opponent, on the other hand, thought in terms of the voters' interests. When he talked to farmers, he used their language.
When he spoke to factory workers, he used words they were easily familiar with. When he spoke on TV; he addressed himself to Mr. Typical Voter, not to Dr. College Professor. Keep this question in mind: 'What would I think of this if I exchanged places with the other person?" It paves the way to more successful action.


Thinking of the interests of the people we want to influence  ie is an excellent thought rule in every situation. A few years ago a small electronics manufacturer developed a fuse that would never blowout. The manufacturer priced the product to sell far $1.25 and then retained an advertising agency to promote it. The account executive placed in charge of the advertising immediately became intensely enthusiastic. His plan was a blanket the country with mass advertising on TV, radio, and newspapers. "This is it," he said. "We'll sell ten million the first year." His advisers tried to caution him, explaining that fuses are not a popular item, they have no romantic appeal, and people want to get by as cheaply as possible when they buy fuses. "Why not,". the advisors said, "use selected magazines and sell it to the ,high income levels?" They were overruled, and the mass campaign was under way, lonely to be called off in six weeks because of "disappointing results." The trouble was this: the advertising executive looked at the high-priced fuses with his eyes, the eyes of a high-income person. He failed to see the product through the eyes of the mass market income levels. Had he put himself in their position, he would have seen the wisdom of directing the promotion toward the upper income groups and the account would have been saved. Develop your power to trade minds with the people you want to influence. The exercises below will help.